Cadillac, American Airlines Form Tag Team to Redefine Luxury Travel
The premium airport transfer program offered by the team-up between Cadillac and American Airlines is now available at Los Angeles International Airport. The program covers ConciergeKey members who are on a tight transfer schedule and would therefore have to be escorted to their next gate of departure. The service could be provided by several Cadillac models such as the Escalade, SRX or CTS. Toward the end of the year, American Airlines is rolling out the same program to other airports such as the John F. Kennedy International Airport, LaGuardia Airport in New York and Dallas/Fort Worth International Airport as soon as it gains local approval.
At the latter part of October, AA fliers, particularly the AAdvantage members, would also be able to participate in a different type of promotion. Members will have the chance to test drive a Cadillac by going to a local dealership. This way, they can earn as much as 7,500 frequent flier miles. More information will be given by Cadillac as the promotion comes closer to its launch.
Since 1902, Cadillac has been a leading name in the luxury auto industry. Today, it is a growing name in the global auto segment which is attributed by the company's expanding product portfolio that includes expressive design and exhilarating performance.
"Traveling in style is a shared interest of premium customers the world over," said chief marketing officer Uwe Ellinghaus of Cadillac. "Partnering with American Airlines, the world's largest airline, allows us to engage customers and deliver valuable benefits in meaningful ways. Both brands embody the vitality and universal appeal of the American spirit."
It is also assumed that the partnership is part of GM's push to promote the Cadillac brand which is said to launch a new premium model next year. Cadillac is moving to its new headquarters in New York which is scheduled to open in the second quarter of 2015.
This is not the first time that collaboration has been made between an airline and an automobile company. Similar programs have been introduced by collaborations between Delta and Porsche, even between United Airlines and Mercedes-Benz.
"American and Cadillac are two iconic American brands, both in the process of redefining the contemporary American luxury experience," said Suzanne Rubin, President of the AAdvantage Loyalty Program. "This is just the beginning of the opportunities we see with our partnership with Cadillac, and we are thrilled to be able to offer these benefits to our customers."
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