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Four Marketing Strategies for your Online Game

Four Marketing Strategies for your Online Game

Developing a gaming application or website is relatively easy these days. The trouble, however, comes in the marketing phase, where you need to get people interested to play your game. Promoting an application is critical and can be difficult for many developers. The market place is highly competitive, with large established corporations spending a lot on TV ads and celebrity endorsements. It can prove to be a daunting venture for any person. The only way to get prospective users of your gaming application is by having a solid marketing campaign. There are several strategies you can employ, such as using if you have a bingo game. Let’s look at other strategies you can apply.

1. Social Media

Most marketing campaigns for any product involve the use of social media. It is a useful marketing tool because you can directly connect with potential users in a way they’re familiar with. There are various social media platforms you can use, but the key is to identify which one will work best for your gaming application. For example, if you are targeting young people between ages 16-20, Instagram, and TikTok is a better option compared to Facebook or Twitter. There are free tools like Buffer that can help you manage different social media accounts and identify which one works best.

2. Freemiums

Make your game available for free to attract players. You can incorporate ad in-app purchases to prompt them to buy some features. However, it would be best if you had a smart strategy to increase their engagement. A tip for serving ads inside your game is ensuring they are in the right context. You can’t have all kinds of random advertisements in your game. It will push away some potential users.

3. Influencer marketing

Influencer marketing has grown in prominence over the past few years. A lot of brands use these influencers with large social media to promote their products, and it works. If you have a bingo game, you provide them with to entice their followers to get free spins when they play your game. Different influencers have different types of audiences. Therefore, it is necessary to reach out to those you think relate to the kind of audience you are targeting.

4. Creating a promotional video

Most developers often overlook the importance of creating a promotional video. It allows you to showcase the best features of your game in a few seconds to entice potential users to download or want to play your game. It is one of the most potent ways to get across your message to prospective players. People don’t have time to download a game they randomly hear or read about, but a short, captivating video will do it.

There are other ways of promoting your game, several of which you can employ the use of It is important to note that content is always king. Nothing ever beats a well-built game. Focus on creating a great game, and the promotion part of it will come easy. Also, improvement should always be continuous. Get feedback from your users and use it to make your applications better.

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