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LovBe Launches First Lab Grown Engagement Ring Collection

LovBe Launches First Lab Grown Engagement Ring Collection

LovBe Eternal marks the lab grown diamond brand's debut from in-house design team.

In the midst of a welcomed spring season, a time recognized for fresh starts and new beginnings, LovBe is proud to debut its first exclusive collection, LovBe Eternal. This marks a major milestone for the DTC e-commerce lab grown diamond brand, which launched in August 2020.

The capsule collection consisting of nine engagement ring designs features fancy shape side stones, including pear, marquise and sleek, tapered baguettes. The options are limitless as customers are invited to design their dream ring by selecting a center stone of their choosing to pair with the LovBe Eternal setting styles. With more than 6,000 lab grown diamonds in LovBe’s inventory, everyone will be able to find their perfect ring within their desired budget.

LovBe Eternal engagement rings will be created for each individual consumer. Once the center stone is selected, the design process begins with the creation of a CAD rendering by LovBe’s design team, where any customization will be finalized. Within a few short weeks, a magnificent ring will be delivered to the customer. LovBe’s Diamond Concierge stewards the entire process and assists customers from beginning to end.

“We are constantly striving to make our customers happy,” shared LovBe’s Founder and President, Margit Reinson. “They are looking for engagement rings that are as unique as their love story, and with our vast inventory of lab grown diamonds, paired with over 1,200 ring designs, we make their dreams come true every day. With the launch of the LovBe Eternal collection, it is yet another opportunity to ensure our customers get maximum choices at great value.”




LovBe Eternal will also mark the introduction of the LovBe Hallmark, captured on the band of each ring that is a part of the LovBe Exclusive Collection. The LovBe Hallmark is a single, round brilliant lab grown diamond securely placed where only the wearer will know of its presence. The diamond sits close to the vena amoris – the vein of love – which according to the ancient Romans, led directly to the heart. The diamond will be accompanied by LovBe’s signature ‘L heart’ engraved stamp, ensuring the authenticity of each LovBe Exclusive Collection ring.

The rings from the Collection start at $1,600.


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